Creating online impact for film festival to roll out international red carpet​

CinefestOz Film Festival

The CinefestOz Film Festival is a prominent film industry event centered in Busselton, Australia, known for showcasing new French and Australian film content.

In 2013, the festival faced challenges with a local supplier unable to meet its web development and ticketing needs. The festival board sought recommendations and reached out to a City of Busselton Councillor, who recommended they get in touch. I was thrilled to get more involved in the local community, and took on a pro-bono role to assist in improving the festival’s online presence, customer acquisition, and service delivery.

In the formative years of the film festival’s history, my role involved planning, designing, and developing the festival’s website, integrating a new ticketing system, social media, and creating forms and landing pages for lead generation and sales.

The goal was to develop a sustainable and scalable integrated multichannel marketing approach to increase ticket sales, streamline online ticketing processes, and enhance the festival experience through the use of a mobile application.

Website Development and Integration

I initiated a comprehensive overhaul of the festival’s website. This included revamping the design, integrating ticketing systems to facilitate online sales, and optimizing the website for mobile devices.

Multichannel Marketing

I developed an integrated marketing strategy that was implemented to boost ticket sales, leveraging social media, email marketing, and other digital channels to promote the festival.

Ticketing Implementation

I developed an integrated marketing strategy that was implemented to boost ticket sales, leveraging social media, email marketing, and other digital channels to promote the festival.

These combined efforts of redesigning the festival website, integrating marketing channels, and establishing an integrated marketing strategy saw remarkable results:

RECORD TICKET SALES

The 2013 festival sold out all key events in record time, and the total ticket sales more than doubled compared to the 2012 festival, reaching 25,000 tickets sold.

Audience Growth

The festival’s online audience grew by an astounding 500%, surging from 5,000 users to 25,000 users. These results are directly corroborated by Google Analytics data for the festival’s website.

Impact and Long-term Value

The festival was able to achieve record ticket sales and substantial audience growth, cementing its reputation as a key player in the industry.

Picture of Joff Crabtree

Joff Crabtree

Digital experience specialist in Perth

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